Collaborating with Strategic Partners, Cinema XXI Facilitates "Petualangan Sherina 2" Movie Screenin

JAKARTA, October 21, 2023 - The largest cinema chain in Indonesia, PT Nusantara Sejahtera Raya Tbk (Cinema XXI), is committed to facilitating Indonesian people with limitations to enjoy good quality movies. This commitment was well demonstrated when Cinema XXI partnered with Plaza Senayan, Miles Films, and BASE Entertainment to host the "Petualangan Sherina 2" movie screening for orphans at Plaza Senayan XXI in South Jakarta on Saturday (21/10/2023). Head of Corporate Communications and Brand Management Cinema XXI – Dewinta Hutagaol, Deputy Manager Retail Event Plaza Senayan – Steven Michael, the cast of Sindai in "Petualangan Sherina 2" – Quinn Salman, and The Advisor of Let's Share Indonesia Foundation – Triawan Munaf attended and joined the movie screening session.

On top of being part of its Corporate Social Responsibility (CSR) program, the movie screening session was also a concrete manifestation of Cinema XXI's commitment to improve and strengthen moviegoing habits in cinemas, especially for domestic movies. Therefore, "Petualangan Sherina 2" was chosen to be screened for nearly 200 orphans from three different foundations, namely Kasih Mandiri Bersinar Foundation, Al Andalusia Pela Foundation, and Let's Share Indonesia Foundation.

"As part of the Indonesian film ecosystem, we're committed to fostering local moviegoing habits in the cinema to appreciate Indonesian filmmakers. Therefore, we collaborate with various parties to organize the "Petualangan Sherina 2" movie screening," said Head of Corporate Communications and Brand Management Cinema XXI, Dewinta Hutagaol.

"Petualangan Sherina 2" was chosen for this movie screening session for some reasons. Not only it is entertaining with funny, adorable scenes, exciting action, and beautiful music, but the latest film by Miles Films and BASE Entertainment is also educational, teaching the audiences about the preservation of endangered orangutans and forests in Kalimantan.

"The movie screening session is a form of the concrete manifestation of our attention for those who have very limited access to watch movies in the cinema, especially domestic movies. We are delighted and honored that 'Petualangan Sherina 2' was chosen for this movie screening. We hope that the charming drama, beautiful music, and thrilling action-adventure scenes will entertain the children and create a cherished memory of their cinema experience," said Mira Lesmana, producer of "Petualangan Sherina 2".

"Petualangan Sherina 2" tells the story of two long-lost best friends, Sherina (Sherina Munaf) and Sadam (Derby Romero). They reunite in Kalimantan for an orangutan release program. Their sweet reunion is interrupted by the theft of an orangutan named Sayu. Sherina and Sadam must overcome their differences and work together to rescue Sayu. In an exciting and thrilling adventure in the jungles of Borneo, Sherina and Sadam must try to find their way back together, to save Sayu and also the continuity of their friendship.

About Cinema XXI

Cinema XXI operates under the auspices of PT Nusantara Sejahtera Raya Tbk, is the largest cinema chain operator in Indonesia with 35 years of experience in the film exhibition industry. Cinema XXI is committed to always providing the best moviegoing experience and convenience for the people of Indonesia. As of the end of June  2023, Cinema XXI has presented 1,239 screens in 230 cinema locations across 56 cities throughout Indonesia.

In 2006, Cinema XXI launched m.tix to facilitate SMS-based cinema ticket ordering which was then developed into an online-based application. In 2012, Cinema XXI presented a movie-viewing experience with revolutionary technology, namely the IMAX theater. To better improve the services given to customers, Cinema XXI has also equipped the theaters with the latest "Dolby Atmos" audio system, which is now available on 66 screens.

Not only a place to watch movies, Cinema XXI is also a second home for people to spend their quality time with family and friends. Cinema XXI presents an unforgettable moviegoing experience for today and tomorrow. For three consecutive years in 2017, 2018, and 2019 Cinema XXI has been awarded the "World Branding Award" in Kensington, London as the Best Brand in the Entertainment Cinema Category (National Tier). In early 2019, Cinema XXI was also been awarded the "Millennials Top Brand Awards" by one of the preferred media of Indonesia’s young generation as the first choice of millennials for the category of leading cinema network in Indonesia. Despite the pandemic condition, in 2020, Cinema XXI was named "Industry Champion of the Year" by the Asia Corporate Excellence and Sustainability (ACES) Awards and “Indonesia Best Managed Company” by Deloitte in 2023.

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