Cinema XXI Selenggarakan Diskusi Asik Penulisan Skenario dan Nobar Film bersama SMK Metland

JAKARTA, February 2, 2023 – In line with its commitment to keep supporting the growing momentum of the national film industry, Cinema XXI initiated “Diskusi Asik Penulisan Skenario dan Nobar Film”. This activity will be conducted regularly and a part of strategic partnership between PFN, SMK Metland, and Cinema XXI for scriptwriting workshops.

“Diskusi Asik Penulisan Skenario dan Nobar Film” began with “Cek Toko Sebelah 2” special screening held by Cinema XXI and Starvision. It was followed by an engaging discussion and questions & answers session with Ernest Prakasa, the director and scriptwriter of “Cek Toko Sebelah 2”.

Head of Corporate Communications and Brand Management of Cinema XXI, Dewinta Hutagaol, Headmaster of SMK Metland, Darmawan Sunarja, as well as Director of Production Perum PFN, Sutjiati Eka Tjandrasari, also attended the event—held at Metropole XXI, Thursday, 2 February 2022, and participated by 100 students of SMK Metland.

“We have seen how the national film industry has been growing rapidly post-pandemic. According to data from FilmIndonesia.or.id, there were 14 national films in 2022 which recorded more than 1 million viewers.  This rapid growth is backed by national filmmakers and film workers who continuously produce higher quality films, and that involves the role of a scriptwriter. Therefore, through the ‘Diskusi Asik Penulisan Skenario dan Nobar Film’, Cinema XXI wants to emphasize to the Indonesian young generation the important role of a scriptwriter in creating quality films,” said Dewinta.

Presenting quality films to the public requires many major elements. In addition to having talented producers, directors, and actors, a film must also have a well-written script and storyline—and this is where scriptwriters come in. On top of being able to tell stories, a scriptwriter needs to lay the foundation for how the film will be perceived and made, until it is out to be enjoyed by the audience.

Producer of Starvision, Chand Parwez, on a separate occasion, stated, “A film should have a clear premise supported by a script that translates it through a solid storytelling, in order to intrigue audience’s curiosity and engagement. Thus, Starvision as the production house of “Cek Toko Sebelah 2” is pleased to welcome Cinema XXI’s initiative.”

Likewise, the Headmaster of SMK Metland, Darmawan Sunarja, said, “Film is a story told to the audience through a series of moving pictures. Obviously, it places the script as the cornerstone in making quality films.”

Moving forward, Cinema XXI will consistently hold “Diskusi Asik Penulisan Skenario dan Nobar Film” with Perum PFN and SMK Metland. “The increasing number of quality films produced by Indonesian filmmakers should be balanced with more talented scriptwriters in order to create brilliant works. Therefore, the collaboration between PFN, SMK Metland, and Cinema XXI, which was launched through this event, aims to produce professional scriptwriters who can bring our film industry forward,” said President Director of Perum PFN, Dwi Heriyanto, on a separate note. 

“We will work with other strategic partners so Indonesia can expect more scriptwriters, particularly from the young generation, who will create more national films that are enjoyed and loved by the people,” Dewinta concluded.

About Cinema XXI
Cinema XXI is under the auspices of PT Nusantara Sejahtera Raya, which is the largest cinema group in Indonesia founded in 1987. With more than 30 years of experience in the film exhibition industry, Cinema XXI is committed to always providing the best quality movie-viewing experience and convenience for the Indonesian public. As of the end of December 2022, Cinema XXI presented 1,216 screens in 225 cinema locations spread across Indonesia.

Cinema XXI is committed to continuously providing uncompromised, best quality entertainment at the affordable prices. In 2006, Cinema XXI launched m.tix to facilitate online cinema ticket ordering and in 2012 has presented a movie-viewing experience with revolutionary technology, namely IMAX theater. To better improve the services given to the customers, Cinema XXI has also equipped the theaters with the latest “Dolby Atmos” audio system, which is now available on 59 screens. 

Not only a place to watch movies, Cinema XXI is also a second home to spend time with family and friends. Cinema XXI presents an unforgettable movie-viewing experience for today and tomorrow. For three consecutive years in 2017, 2018, 2019 Cinema XXI has been awarded the "World Branding Award" at Kensington, London as the Best Brand in the Entertainment Cinema Category (National Tier) and in early 2019, Cinema XXI has also been awarded the "Millennials Top Brand Awards" by one of the preferred media of Indonesia's young generation as the first choice of millennials for the category of leading cinema network in Indonesia. It doesn't stop there, regardless of the Pandemic conditions, in 2020, Cinema XXI has been named "Industry Champion of The Year" by the Asia Corporate Excellence and Sustainability (ACES) Awards.
www.21cineplex.com