Expanding Access to Quality Entertainment, Cinema XXI Opens Its First Cinema in Pematangsiantar
Pematangsiantar, July 31 2025 – PT Nusantara Sejahtera Raya Tbk (Cinema XXI, stock code: CNMA), the largest cinema chain in Indonesia, officially opened its first cinema in Pematangsiantar City, North Sumatra. Located in the Suzuya Merdeka Mall Siantar shopping center, the presence of Suzuya Merdeka Mall Siantar XXI is part of the company's ongoing commitment to provide the widest possible access to quality entertainment for communities across various regions in Indonesia.
Suzuya Merdeka Mall Siantar XXI features four Deluxe studios with a total capacity of over 600 seats, equipped with high-quality audio and visual technology. In addition to enjoying favorite movies with the best facilities, guests at Suzuya Merdeka Mall Siantar XXI can also indulge in quality food and beverage from XXI Cafe. Tickets, food, and beverages can be purchased directly at the cinema or online through the m.tix application.
"The opening of Suzuya Merdeka Mall Siantar XXI reflects Cinema XXI's long-term commitment to providing accessible and inclusive entertainment facilities across the country. The design and facilities at every Cinema XXI locations adhere to the same high-quality standards and prioritize visitor comfort," said Dody Suhartono, Director of Cinema XXI.
Martono Jayadi, Mall & Project Director of Suzuya, emphasized that the presence of Cinema XXI isn't merely about adding another tenant to the mall. Rather, it represents a significant step in enhancing the options for high-quality entertainment for all residents of Pematangsiantar and its surrounding areas. "We have continuously strived to be a shopping center that not only provides daily necessities but also a complete destination for entertainment and lifestyle. With Cinema XXI’s presence, we are confident that Suzuya Merdeka Mall will increasingly become a one-stop destination that caters to the diverse needs of families and young people," Martono stated.
Pematangsiantar Mayor Wesly Silalahi, SH, M.Kn., noted in his written remarks, which were read by Regional Secretary (Sekda) Junaedi Antonius Sitanggang SSTP M.Si during the official opening of Suzuya Merdeka Mall Siantar XXI on Thursday, July 31st, that "The presence of Cinema XXI at Suzuya Merdeka Mall is clear evidence of Pematangsiantar City's progress in modern entertainment and the creative economy. I believe this facility will become a new hub of activity for the community, particularly for the younger generation. In addition to offering excellent movies, Cinema XXI has the potential to create new jobs opportunity in the area."
With the opening of Suzuya Merdeka Mall Siantar XXI, the total number of Cinema XXI locations has increased to 261 cinemas spread across 67 cities/regencies throughout Indonesia. In addition to Suzuya Merdeka Mall Siantar XXI, as of July 31, 2025, Cinema XXI has opened five other new cinemas: Tenth Avenue Bandung XXI, Living World Grand Wisata XXI (Bekasi), Bandara City Mall XXI (Tangerang), Mall Indramayu XXI (Indramayu), and Basko City Mall XXI (Padang).
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About Cinema XXI
Cinema XXI, operated by PT Nusantara Sejahtera Raya Tbk, is the largest cinema chain in Indonesia with over 38 years of experience in the film exhibition industry. The company is committed to consistently delivering the highest quality movie-watching experience and comfort for Indonesian audiences. As of July 31, 2025, Cinema XXI operates 1,369 screens across 261 cinema locations in 67 cities and regencies throughout Indonesia.
In 2006, Cinema XXI introduced m.tix, originally a text-based ticket booking platform that has since evolved into a mobile application. In 2012, the company brought revolutionary viewing technology to Indonesian audiences with the introduction of IMAX theaters. To further enhance audience experience, Cinema XXI has also adopted cutting-edge “Dolby Atmos” audio systems, now featured in 86 of its cinema screens.
More than just a place to watch movies, Cinema XXI strives to be a second home where people can spend meaningful time with family and friends. The company aims to deliver unforgettable cinema experiences — today and for generations to come.
Cinema XXI has received numerous prestigious accolades over the years. From 2017 to 2019, the brand was awarded the World Branding Award in Kensington, London for Best Brand in the Entertainment Cinema Category (National Tier). In early 2019, Cinema XXI was also named the top choice of millennials in Indonesia through the Millennials Top Brand Awards, presented by a leading youth-focused media outlet.
Despite the challenges posed by the pandemic, the company continued to thrive. In 2020, Cinema XXI was honored as Industry Champion of The Year by the Asia Corporate Excellence and Sustainability (ACES) Awards. Most recently, in both 2023 and 2024, the company was recognized as an Indonesia Best Managed Company by Deloitte.