Cinema XXI Officially Opens Its First Cinema in Tuban, Expanding Access to Modern Entertainment and Supporting Local Economic Activities
Tuban, December 18, 2025 – PT Nusantara Sejahtera Raya Tbk (Cinema XXI, stock code: CNMA) has officially opened its first cinema in Tuban Regency, East Java, located at Citimall Tuban. The opening of Citimall Tuban XXI forms part of the Company’s ongoing expansion strategy to broaden public access to quality entertainment, especially East Java region.
The presence of Cinema XXI in Tuban further underscores the Company’s commitment to delivering a modern, comfortable, and accessible moviegoing experience across Indonesia, while at the same time strengthening the creative economy ecosystem in emerging regions.
Citimall Tuban XXI features three Deluxe studios with a total seating capacity of more than 500 seats. All studios are equipped with advanced audiovisual technology that has become a hallmark of the Cinema XXI network, allowing audiences in Tuban to enjoy a wide selection of films with high screening standards, consistent with those available at XXI cinemas across Indonesia.
Head of Government Relations of Cinema XXI, Suprayitno, stated that the opening of Citimall Tuban XXI represents part of the Company’s long-term vision to provide equitable access to entertainment for communities throughout Indonesia. The Tuban cinema marks Cinema XXI’s 12th new cinema opening in 2025.
“We recognize the importance of providing access to quality entertainment for all communities, including those in developing cities such as Tuban. We believe that modern and comfortable entertainment facilities not only enrich social experiences, but also contribute positively to local economic dynamics,” Suprayitno stated.
He further explained that the customer experience at Citimall Tuban XXI has been designed to offer optimal comfort, ranging from studio quality to the convenience of ticketing services, as well as food and beverage purchases. “We aim for every visit to be a pleasant and meaningful moment—whether spent with family, friends, or enjoyed as a personal experience,” he added.
Residents of Tuban can purchase tickets directly at the cinema or online through the m.tix, TIX ID, and GoPay applications. In addition, customers can also purchase food and beverages on-site at the cinema or via the m.food feature on the m.tix application without the need to purchase a movie ticket in advance.
Suprayitno emphasized that the expansion of Cinema XXI’s cinema network is part of the Company’s efforts to support the growth of Indonesia’s national creative economy ecosystem. Based on data from Statistics Indonesia (BPS), Tuban has demonstrated stable economic growth, supported by the manufacturing, trade, and MSME sectors. Accordingly, the presence of modern entertainment facilities such as Citimall Tuban XXI is expected to contribute positively by stimulating economic activity, increasing shopping mall foot traffic, and creating new employment opportunities.
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About Cinema XXI
Cinema XXI, under the auspices of PT Nusantara Sejahtera Raya Tbk, is the largest cinema group in Indonesia with over 36 years of experience in the film exhibition industry. Cinema XXI is committed to consistently delivering the highest quality moviegoing experience and comfort for audiences across Indonesia. As of December 18, 2025, Cinema XXI operates 1,388 screens across 267 cinema locations in 70 cities and regencies nationwide.
In 2006, Cinema XXI introduced m.tix to facilitate cinema ticket purchases via SMS, which was later developed into a mobile-based application. In 2012, Cinema XXI introduced a revolutionary moviegoing experience through IMAX theaters. To further enhance customer experience, Cinema XXI has also equipped its cinemas with advanced Dolby Atmos audio systems, currently available on 86 Cinema XXI screens.
More than just a place to watch movies, Cinema XXI serves as a second home where families and friends can spend quality time together. Cinema XXI delivers unforgettable moviegoing experiences for today and tomorrow. For three consecutive years (2017–2019), Cinema XXI received the World Branding Award in Kensington, London, as the Best Brand in the Entertainment Cinema Category (National Tier). In early 2019, Cinema XXI was also awarded the Millennials Top Brand Award as the leading cinema network in Indonesia. Despite the challenges of the pandemic, Cinema XXI was named Industry Champion of the Year by the Asia Corporate Excellence and Sustainability (ACES) Awards in 2020, and most recently recognized as Indonesia’s Best Managed Company by Deloitte in 2023 and 2024.